Some say the advertising world has stopped getting worse…but people are wondering: Is it getting better? Read the article here.
“A lot of people are talking about the advertising agency industry, whether the model is dead or alive,” Mr. Shevack said. “What’s important is to lose the mentality of ‘agency of record’ and adopt the mentality of ‘catalyst of record’ ” — in other words, serve marketers as a force for change rather than as a supplier of the status quo.
What do you think? Is the traditional model of advertising dead or alive? Or is it just evolving? How have you seen advertising tactics change in the last couple of years?
The chancellor of Germany “is promoting a novel way to help embattled newspaper and magazine publishers manage the transition to a digital future”. Read the article here.
The idea? Create a new kind of copyright to protect online journalism. BUT the idea is not without controversy. Why? Some bloggers and Internet users say “an extension of copyright law runs counter to the spirit of openness that characterizes the Web”
What do you think?
This weekend on CBS Sunday Morning, they did a spot about how it’s a big free for all on the Internet. Search Engines are free. Shipping is free. E-mail is free. Read this article about how “free” is the new marketing strategy.
“On the Internet, we’ve come to expect it. Free information, free games, free videos. YouTube, which doesn’t charge users for viewing videos, attracts about 85 million viewers per month.”
Why have we come to expect everything be free on the Internet? And is it really?
Read this article about how the special issue is breathing life into print advertising revenue.
“ESPN created its Body Issue, on newsstands now, not only to make waves. The topic meant ESPN could call it a special issue, which got advertisers’ attention and money.”
Are magazines selling out by creating special issues, collector’s issues and commemorative issues? Or are they simply adapting to the market? Are magazines simply after the big advertising bucks? Are magazines abandoning their core missions by concentrating on making money?
Let’s chat.
Be careful who you poke. You could end up facing harassment charges.
According to this article by TG Daily, “a woman has been arrested for poking another user of Facebook, after police decided it breached a protection order.”
How far is too far? How much can Facebook get into our “real” lives?
Read THIS ARTICLE about Facebook’s growth.
In September of 2008, who would believe it, but MySpace ruled the market share in social networking, taking 66.8 percent of the pot, with Facebook only at 19.95 percent.
Now Facebook takes 58.6 percent of the total market share.
What is with Facebook? Why does it keep growing? Will it ever stop?
The choice of Barack Obama on Friday as the recipient of the 2009 Nobel Peace Prize, less than nine months into his eventful presidency, was an unexpected honor that elicited praise and puzzlement around the globe. Read about it in the New York Times here: http://www.nytimes.com/2009/10/10/world/10nobel.html?_r=1&scp=1&sq=obama%20nobel%20peace%20prize&st=cse.
What do you think? How has the media’s coverage of this impacted the way you feel? Do you agree or disagree based on your own knowledge, or does the media have a larger influence on how you think?
Bloggers who do not disclose paid reviews or freebies can face up to $11,000 in fines from the Federal Trade Commission. Read more…
What does this mean for bloggers? Is this fair? What would you do if you were the FTC?
Check out this article about Gourmet magazine’s departure.
What does this mean for printed magazines? Is this the first to come? Will there be more?
